【PayMe Fortune Cat takes you on a foodie adventure this Year of the Rabbit 😋】
C’mon 🪩～ Follow the beat and pick your treat 🎵 Coffee, rice, rice or buns～ 🎵
Celebrate Chinese New Year with PayMe 👅 Great deals, great food, dig in!
HSBC PayMe • Chinese New Year
PayMe’s Master Meow has got you covered wherever you feast in the Year of Rabbit.
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Client: HSBC PayMe
Creative Agency: Ogilvy Hong Kong
Chief Creative Officer: John Devenport
Group Creative Director: Buji Ng
Associate Creative Director: Chevy Ho, Keniz Cheng, Judy Yong
Senior Art Director: Jo Wong
Senior Copywriter: Leroy Cheng
Social Team: Dino Man, Karsten Ngai, Eve Chan
Agency Producer: Grace Chung
Account Management: Connie Ho, Cheryl Wan
【Good fortune is just a shopping spree away 🛍】
🎧 Turn up the beat and keep it going 🎵 Shop, shop, shop away～ 🎵
Shop your way through Chinese New Year with PayMe 💰 Enjoy great deals and tick everything off your New Year wish list 💫!
From dining and shopping to everyday fun, PayMe has you fully covered with over 50,000 merchants ✅ Here’s to a lucky start to the New Year!
【More Fun, More Fortune 🧩🎳】
🎵 Movies, games, game on! 🎵 Hear that catchy beat? It’s your cue to have some fun 📣
Play your way through Chinese New Year with PayMe 💰 Enjoy great deals from your favourite merchants and let the God of Fun keep you playing hard!
From dining and shopping to everyday fun, PayMe has you fully covered with over 50,000 merchants ✅ Here’s to a lucky start to the New Year!
【全民開運 🧧 全城搶 PayMe 新年大利是 🌟】
福到 🚨 PayMe 新年派利是企劃即將啟動！PayMe 喵大仙已經喺全港各區唔同戶外熱點 🔥 準備好大型廣告牌同巴士站燈箱，畀大家大玩 AR 遊戲，即 Scan 即搶每封高達港幣 88 元開運利是！ 🪧 認住呢幅圖搵 PayMe 喵大仙，逗盡豐富獎賞！💰
【Good Fortune for Everyone 🧧 Grab PayMe Chinese New Year Lucky Money Across the City 🌟】
Fortune incoming 🚨 PayMe’s Chinese New Year lucky money giveaway is about to begin!
Keep an eye out for PayMe Fortune Cat at outdoor hotspots across Hong Kong 🔥 Spot our giant billboards and bus shelter ads, scan to play the AR game, and grab lucky money worth up to HK$88! 🪧
Find PayMe Fortune Cat across the city and bag your lucky rewards! 💰
【PayMe 大派兔年特別版NFT 👾 食買玩生活全福蓋】
新年驚喜陸續有嚟！PayMe 喵大仙啟動仙術 🪄 除咗大派高達港幣 88 元利是獎賞外，仲送出四大福神化身嘅 NFT，將好運送到埋身🍀！
介紹返 🧧PayMe 四大福神🧧：
🍖美食之神，帶你食勻全香港！
🛍購物之神，陪你買盡心頭好！
🕹玩樂之神，預埋你玩到天光！
👒生活之神，同你一齊品味生活！
激稀有 100 個 PayMe 兔年限量版 NFT 🤩 各區開搶！你都一齊去以下戶外熱點，大玩 AR 遊戲，即 Scan 即搶開運利是或限量版 NFT ！
【PayMe’s Year of the Rabbit NFTs Are Here 👾 Fortune Has You Covered】
More New Year surprises are coming! 🪄 Besides lucky money worth up to HK$88, PayMe Fortune Cat is giving away NFTs featuring the Four Gods of Fortune 🍀
🧧 Meet the Four Gods 🧧
🍖 God of Food — feast across Hong Kong!
🛍 God of Shopping — shop your favourites!
🕹 God of Fun — play all night!
👒 God of Lifestyle — enjoy the good life!
Only 100 limited-edition NFTs are up for grabs 🤩 Head to the hotspots below, scan to play the AR game and win lucky money or an NFT!
