AXA•IncomeBliss Deferred Annuity Plan

AXA Hong Kong has teamed up with local singer Jay Fung to deliver a powerful message that anyone at any age can plan ahead in terms of retirement.
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Client: AXA Hong Kong
Agency: Publicis Groupe Hong Kong
Creative Director: Jerry Lee
Senior Copywriter: Leroy Cheng
Freelance Creative: Rachel, Jessi