HSBC PayMe • Blank Billboard

The HSBC PayMe digital wallet app is accessible by design; optimised with screen reader function to help the blind and visually impaired make payments independently.
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Client: HSBC PayMe
Creative Agency: Ogilvy Hong Kong
Chief Creative Officer: John Devenport
Group Creative Director: Buji Ng
Senior Art Director: Jo Wong
Senior Copywriter: Leroy Cheng