Cathay Fresh• A big deal

Delivering fresh goods is a high-stakes challenge, but a reliable cold chain journey can be a massive opportunity for businesses to introduce their high-quality products to overseas markets.
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Client: Cathay Cargo
Agency: Publicis Groupe
Global Executive Creative Director: João Braga
Senior Creative Director: Nonthaporn Ketmanee
Creative Director: Jerry Lee
Senior Copywriter: Leroy Cheng
Senior Art Director: Kristin Chung