Deliveroo

Deliveroo, Hong Konger’s most favorable food delivery platform is launching its summer campaign. With the fierce competition from FoodPanda, we need to take the edge. Our offering promotional needs to be more impactful and superior than ever before.

Summer is coming…

Summertime is one of the most crucial sales periods, as people seek convenient and delicious meals. We must seize this opportunity to captivate customers and secure their loyalty.

Boring offer…

How to make it fun?

Oh Wait… 

Come to think about it, $50 out of $150, that’s 1/3 of the original price…

That’s 33.33333333333% off

And 3 sounds exactly like “SHIRT” in Cantonese

The IDEA:

Even more buzz with our celebrity friends

Free media

impressions

That’s how you turn

Boredom  →  Stardom