Only those who will risk going too far can possibly find out how far they can go

Leroy is an award-winning copywriter based in Hong Kong that written and created concepts for some of the world’s biggest brands.

From Zero to Hero

Cre8 by AIA

An excellent demonstration of turning concepts into reality.

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Be The One To Discover Riyadh

Low budget, epic sensation. Talk about turning dust into gold.

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Mox Social Revamp

Right way right results. The importance of using social language.

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Deliveroo Summer

A little tweak to turn boredom into stardom. Speaking of a fun way to do promotional offers.

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  • I can create compelling copywriting that drives business results. From concepts to campaign lines, digital activations to social posts.

  • Correct. I start off as a designer, then a start-up founder, which all leads me here, right before you. And that’s why I have a growth mindset and a keen eye on aesthetics.

  • Extremely high in openness & conscientiousness, not so much with agreeableness, which some may find tough to handle. Or simply a Logician (INTP), categorised by pseudoscience.

  • If you (or anyone) love to win, businesses or awards, I will always be there for you. Willing to take an extra mile, digging into uncharted territories, just for the sake of perfection.

  • Nothing beats the soft breeze of the Southern France Sea and the cheering on the Cannes stage. In the meantime, gently walk away from everyday cliché and produce amazing work.

  • An old gin tonic will do, not to mention mojito and sake. Not a heavy drinker though.