Only those who will risk going too far can possibly find out how far they can go

Leroy is an award-winning copywriter based in Hong Kong that written and created concepts for some of the world’s biggest brands.

From Zero to Hero

Cre8 by AIA

An excellent demonstration of turning concepts into reality.

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Be The One To Discover Riyadh

Low budget, epic sensation. Talk about turning dust into gold.

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Mox Social Revamp

Right way right results. The importance of using social language.

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Deliveroo Summer

A little tweak to turn boredom into stardom. Speaking of a fun way to do promotional offers.

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  • I can create compelling copywriting that drives business results. From concepts to campaign lines, digital activations to social posts.

  • Correct. I started off as a designer, then became a start-up founder, and now a corporate animal. That’s why I have a diverse, growth mindset and a keen eye for aesthetics.

  • Extremely high in openness & conscientiousness, not so much with agreeableness, which some may find tough to handle. Or simply a Logician (INTP), categorised by pseudoscience.

  • I’ve caused traffic issues because crowds stopped to scan a billboard, turned an ad song into Spotify’s top 10 hits in Hong Kong, and became the go-to team as per client requests.

  • Is to still love the industry and foster a next generation who would think the same.

    I hope AI don’t kill us with people thinking that’s an easy way out doing creative.

  • An old gin tonic will do, occasionally, a couple of beers. Not a heavy drinker tho.