Coca-Cola®•No Sugar “Irreplaceable”

The campaign focuses on the value of believing in one's passion, which makes oneself "irreplaceable" and forging ahead with a refreshed mindset.
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Client: Coca-Cola
Agency: Ogilvy Hong Kong
Group Creative Director: Buji Ng
Associate Creative Director: Chevy Ho, Judy Yong
Senior Copywriter: Leroy Cheng
Ogilvy PR: Corwin Wong, Ella Keung

Script:
How do I see myself?

Maybe a little ambitious.
Maybe I’m chasing something bigger.
But whatever I’m after,
I follow my heart.

Cheers or jeers,
the voice that matters most is the one within.

Step beyond your bubble.
Follow what moves you.

Feel the rush.
Taste first. Then talk.

What I love is who I am.
Irreplaceable.

Coca-Cola No Sugar.