Coca-Cola®•No Sugar “Irreplaceable”

The campaign focuses on the value of believing in one's passion, which makes oneself "irreplaceable" and forging ahead with a refreshed mindset.
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Client: Coca-Cola
Agency: Ogilvy Hong Kong
Group Creative Director: Buji Ng
Associate Creative Director: Chevy Ho, Judy Yong
Senior Copywriter: Leroy Cheng
Ogilvy PR: Corwin Wong, Ella Keung