Cathay Pacific• Be the one to discover Riyadh
Fly to Riyadh and experience the captivating charm of this fascinating Middle Eastern destination.
Cathay Pacific now offers direct flights between Hong Kong and Riyadh, the capital of Saudi Arabia, bringing you closer to the city’s vibrant urban life and breathtaking natural wonders.
____
Client: Cathay Pacific
Agency: Publicis Groupe
Senior Creative Director: Nonthaporn Ketmanee
Creative Director: Jerry Lee
Senior Art Director: Kristin Chung
Senior Copywriter: Leroy Cheng
Dive into the city’s biggest events Experience the world’s largest light art festival in Riyadh, where the entire city transforms into an open-air gallery filled with contemporary light installations. Immerse yourself in a dazzling experience you won’t forget. At the Jeddah Corniche Circuit, watch Formula 1 cars race at breathtaking speeds. Feel the roar of the engines and the adrenaline of every thrilling lap. 投入大都會中心的各式盛事 全球最大型的光影藝術節盡在利雅得。你可見證整座城市化身成為戶外展廳，處處佈滿當代光影藝術品，沉浸式的體驗定能讓你沒齒難忘。 在吉達濱海賽道，觀賞一級方程式賽車於賽道上風馳電掣，強勁的引擎咆哮與激烈的競賽使人熱血沸騰。
Discover breathtaking landscapes from desert to sea Journey to the Edge of the World, crossing vast dunes and dramatic rock formations before reaching the Tuwaiq Mountains in time to catch the golden glow of sunset. Ride the rolling dunes on a thrilling sandboarding adventure, or slow things down with a camel ride while taking in the sweeping desert views. Then take to the skies for a paragliding adventure before diving into the Red Sea and Arabian Gulf to explore vibrant marine life. From land to sky to sea, adventure awaits at every turn. 尋訪沙丘、汪洋、山嶺的壯麗絕景 啟程前往世界的邊緣，沿途遊歷浩瀚沙丘與險要岩脈，為求在日落之前抵達圖崴山脈，欣賞黃昏之時的煦麗金光。 無盡的沙丘連綿起伏，正好可充當浪花，讓你盡情投入滑沙的速度與激情之中。 追求休閒寫意的你，亦可騎乘駱駝漫步，將周邊景緻盡收眼底。 起飛升空，展開滑翔傘冒險；及後隨即潛入紅海及波斯灣，探訪海底生態，歷盡別處難尋的百變冒險！
Marvel at architectural icons Take in panoramic city views from the Sky Bridge atop Riyadh’s iconic Kingdom Centre, nearly 1,000 feet above the ground. Then step into a surreal scene at Maraya, the world’s largest mirrored building. For shopping and entertainment, head to Riyadh’s Boulevard, home to boutiques, shows and plenty to explore. Don’t miss its picture-perfect landmarks, including the spectacular musical fountain. 無與倫比的傳世建築 利雅得著名地標王國中心，其頂樓的觀景橋離地近千尺，讓你居高臨下飽覽都市全景。而世界上最大的鏡面建築 — 馬拉亞音樂廳，更讓你身陷超現實般的壯麗。 鍾情購物與娛樂不妨來到利雅得林蔭大道，精店、劇目應有盡有。盡情消遣之餘，更有多處打卡點，如大型音樂噴泉，值得你自拍留影。
Savour authentic local flavours Wander through traditional souks and open-air markets for fresh herbs, spices, coffee beans and more. Then explore the streets for a taste of authentic Saudi cuisine, from kabsa, the country’s iconic rice dish, to other much-loved traditional favourites. 傳統的珍饈百味 深入傳統市集，走訪必到的露天市場採購新鮮草藥、香料及咖啡豆等等。尋遍大街小巷，嚐遍地道風味，例如享有「沙特亞拉伯國菜」美譽的雞肉飯，及其他家傳戶曉的傳統美饌。
Stay in luxury in AlUla Choose from elegant hotels, luxury resorts and glamping retreats, perfect for unwinding and recharging. Set off on an off-road adventure to Hegra, a UNESCO World Heritage Site, and marvel at its ancient wonders. Then head to Gharameel for spectacular stargazing, where you can cook dinner over a campfire beneath a sky full of stars. 下榻位於歐拉的奢華住宿 一系列精緻酒店、豪華度假村、豪華露營任君選擇，讓你從寫意之中煥發新生。 坐上越野車萬里長征，拜訪貴為世界遺產的瑪甸沙勒遺址，一睹屹立千年的曠世奇觀。再導航至加拉梅爾，仰望無際星河，並在繁星之下搭建營火烤煮晚餐，尋得片刻喘息。