HSBC • Community Banking

HSBC is empowering ethnic minority that don’t speak Cantonese & English to rejoin the work place by opening a banking account.
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Client: HSBC Hong Kong
Agency: Ogilvy Hong Kong
Creative: Leroy Cheng
Social Team: Dino Man, Vickie Lam, Crystal Kan, Leslie Wong, Matthew Chan

滙聚八方 族裔融和
Cultural Inclusive

能力不為語言所限。
Competence is not bound by language.

無分種族、背景，少數族群亦是有能力勝任的一群。
With all race and background, ethnic minorities are also competence minorities.

所以真正的課題是：如何提供適切渠道，令少數族裔人士能自行立足社會，與社區融和。
The real question is: how do we let them stand on their own feet, blending into society.

基本銀行服務是少數族裔融入社會，實踐才能的重要橋樑。
Basic banking services is the bridge for the ethnic minorities to live the fullest.                            

 為此，滙豐打破溝通邊界，提供無語言障礙服務；
Because of it, we provides language accessibility services to break the language barriers;

 為此，滙豐協助少數族裔成為勝任一群。
Because of it, we build a society of competence minorities.

 滙豐銀行一直致力建立種族共融的優越環境，為更多來自遠方的奮志保駕護航，共同精彩。
HSBC has been committed to promoting a cultural inclusive environment, together we strive with all wonder workers from aboard.