adidas • The Junk Space

Gen-Z was looking for “breathing space” - a space for them to temporarily walk away.

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Client: Adidas Hong Kong
Agency: NOAH Workshop
Creative Director: Charles Hong
Art Director: Boza Wong, Danny Yiu
Copywriter: Leroy Cheng
Author: BlueGodZi
Illustrator: Issac Spellman
Instagram Filter Designer: Ross Wakefield