Mother’s Choice•Blackflip Kitten

Mother’s Choice is launching an Instagram sub-page targeting underage teens to establish top-of-mind awareness when encountering crisis pregnancy. Upon the launch, we create an animated video about their services as well.
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Client: Mother’s Choice
Agency: Ogilvy Hong Kong
Associate Creative Director: Yammi Yeung
Senior Copywriter: Leroy Cheng, Kerwin Choi
Art Director: Wayne Tang